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Even Hollywood Agrees that DRM is not about Piracy

For years now, Hollywood has been saying that DRM is about piracy and that we need it to "protect" their content. But no more. A recent Business Week article has a very subtle quote from an unnamed movie exec where he says "His (Apple's) user rules just scare the heck out of us".

What does this mean? It means that Hollywood is more concerned that you can put the 1 movie you download on more than one device per Apple's FairPlay DRM policy and they don't like it. This supports the notion that DRM is about charging you over and over again for the same content; something Hollywood loves to do. This logic is so backwards because you can go out and buy the same DVD for the same or cheaper then lend it to everyone you know which is perfectly legal. Well, DRM is Hollywood's answer to this "problem" of sharing movies. They would love nothing better than to be able to prevent people from doing such actions. They would love nothing better than to be able to charge you every time you gave that movie to a friend.

Again, DRM is not about piracy. It's about charging you over and over for the same content....do I sound like a broken record?

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Published Monday, February 19, 2007 11:38 AM by IHateDRMAdmin

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